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Commerce · Q427

Marketing Management

Graduate and Post Graduate · Commerce · question 427

Q427

Which research includes all types of researches into human motives, when it refers to qualitative research designed to uncover the consumer's sub-consciousness or hidden motivations?

A.
Motivational research
Answer
B.
Managerial research
C.
Marketing research
D.
Price research

Answer: Option A

Solution

Answer: Option A
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