Which segment is eBay an example?

Answer: Option C

eBay is a platform where individual consumers sell products directly to other consumers.

This type of transaction is called Consumer-to-Consumer (C2C) e-commerce.

In C2C, both the buyer and the seller are individual consumers, not businesses.

Option A: B2B (Business-to-Business) involves transactions between businesses, which does not apply to eBay's core model.

Option B: C2B (Consumer-to-Business) involves individuals selling products or services to businesses, which also doesn't fit eBay’s primary model.

Therefore, eBay is best categorized under C2C e-commerce.

Hence, Option C is correct.