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Mass Communication and Journalism · Q60

Communication and Media Research

Graduate and Post Graduate · Mass Communication and Journalism · question 60

Q60

Why does validity pose a problem for qualitative research?

A.
Because there isn't any quantitative data on which to assess validity
B.
Because validity is only an issue in quantitative research
C.
Because the measurement of validity implies that there is something fixed which can be measured
Answer
D.
Because the validity of interviews cannot be measured

Answer: Option C

Solution

Answer: Option C
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