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Commerce · Q620

Marketing Management

Graduate and Post Graduate · Commerce · question 620

Q620

Your firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of the following are common external sources except . . . . . . . .

A.
competitors
B.
suppliers
C.
trade shows and magazines
D.
the firm's executives
Answer

Answer: Option D

Solution

Answer: Option D
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