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Management · Q44

Strategic Management

Graduate and Post Graduate · Management · question 44

Q44

A company offers unique products that are widely valued by customers, it is likely to follow a:

A.
Differentiation strategy
Answer
B.
Combination strategy
C.
Focus strategy
D.
Cost-leadership strategy

Answer: Option A

Solution

Answer: Option A
Solution:
A company offers unique products that are widely valued by customers, it is likely to follow a differentiation strategy. Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.