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Management · Q43

Strategic Management

Graduate and Post Graduate · Management · question 43

Q43

According to the BCG matrixSBU comprising products in an attractive industry but representing little market share would be referred to as:

A.
A cash cow
B.
A star
C.
A dog
D.
A question mark
Answer

Answer: Option D

Solution

Answer: Option D
Solution:
According to the BCG matrixSBU comprising products in an attractive industry but representing little market share would be referred to as a question mark.