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Mass Communication and Journalism · Q132

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 132

Q132

According to David Ogiloy, firms should

A.
depend more upon sales promotion than upon sales advertising
B.
depend more upon advertising than upon sales promotion
Answer
C.
use advertising and sales promotion in equal proportions
D.
use direct sales method to build the image of the brand

Answer: Option B

Solution

Answer: Option B
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