Advertisement is a mass communication. It addresses the masses and it is a form of . . . . . . . . communication.
A. personal
B. non-personal
C. direct
D. indirect
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. . . . . . . . is helpful in promotion of business by people and big industrialists who are promoting their goods and services through networking sites like Facebook, Twitter, etc.
A. Social media
B. E-mail
C. Print
D. Television
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If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
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Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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Which of the following is not a technique of demand forecasting?
A. Delphi Technique
B. Correlation Analysis
C. Direct Derivation
D. Chi-Square Analysis
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On 11th March 1702, the first daily newspaper appeared in London called
A. The Hindustan Times
B. The Times of India
C. The Indian Express
D. Daily Current
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Which of the follwing statements is false?
A. The Howard-Sheth model is one of the Open system models of man
B. The three elements of cowareness are - attitude, perception, and learning
C. The concept of CCV helps the researcher explain the motivations and behaviours of consumers
D. Some knowledge is a part of short-term memory
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What is the basic objective of merket segmentation?
A. We want to identify target market niches
B. We want to define clearly such market niches as have similar characteristics and features
C. We want to divide the market into a few geographical sections so that logistics operations could be facilitated
D. All the above are true
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If a firm advertises its own products in a magazine, this would be a/an
A. direct advertising effort
B. indirect advertising effort
C. both A nd B
D. neither A nor B
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The second Press Commission was formed in
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Brand identity is followed by . . . . . . . ., which is a reflection of what marketers plan to send to the public.
A. brand value
B. brand image
C. advertising
D. brand personality
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Registrar of News Papers for India (RNI) started functioning in
A. October, 1954
B. August, 1960
C. July, 1956
D. September, 1956
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Advertising for . . . . . . . . is not allowed.
A. liquor
B. washing powder
C. cigarette
D. both A and C
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What created the pressure world within Journalism?
A. The Telephone
B. Telegraph
C. Reading
D. Dictation
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To develop which of the following do large agencies often have higher staff strength?
A. Develop the strategy
B. Conduct research
C. Create advertisements
D. All of the above
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There is a risk of client's resources getting wasted without proper
A. research
B. advertising campaign
C. advertising budget
D. media planning
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AIDA is created by Elmo Lewisin
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Which of the following establishes relationship between clients and business entrepreneurs?
A. Market
B. Advertising agency
C. Planning
D. Products
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Which of the following formls a process of advertising management?
A. Media strategy
B. Message development strategy
C. Evaluation of overall effectiveness of the advertising effort
D. All of the above
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Addressable media are used
A. for two-way communication
B. to deliver customised marketing message to identifiable prospects
C. for social media
D. none of the above
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