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Management · Q63

Product and Brand Management

Graduate and Post Graduate · Management · question 63

Q63

According to five stage model of the consumer buying process, which one of the following sequence is followed?

A.
Purchase Decision ⟶ Problem Recognition ⟶ Information Search ⟶ Post Purchase Behaviour ⟶ Evaluation of Alternatives
B.
Evaluation of Alternatives ⟶ Purchase Decision ⟶ Information Search ⟶ Post Purchase Behaviour ⟶ Problem Recognition
C.
Information Search ⟶ Evaluation of Alternatives ⟶ Purchase Decision ⟶ Problem Recognition ⟶ Post Purchase Behaviour
D.
Problem Recognition ⟶ Information Search ⟶ Evaluation of Alternatives ⟶ Purchase Decision ⟶ Post Purchase Behaviour
Answer

Answer: Option D

Solution

Answer: Option D
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