Which of the following is the study of individuals, groups or organisations and the process they use to select, secure and dispose of products?
A. Customer selling
B. Market research
C. Customer buying
D. Consumer behaviour
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Production Management includes
A. Production Planning and Control
B. Production
C. Inventory control
D. All of the above
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The merits of Product layouts includes
A. Minimum Investment in work in progress
B. Better Production Control
C. Early detection of mistakes or badly produced items
D. All of the above
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Branding seeks
A. to differentiate the product
B. to charge differential price
C. to sell the product in different countries
D. to give attractive name to a product
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Which of the following is incorrect about brand?
A. It is a name, term, sign, symbol, design or combination of them
B. It helps to identify the goods or services of one seller and to differentiate them from those of competitors
C. It is an asset for the organisation
D. It has an expiration date
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Which of the following brands provide the best performance or economy?
A. Conventional
B. Classic
C. Image
D. Functional
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Production means
A. Value of the Product
B. Cost of the Product
C. Quality of the Product
D. Application of Process to the raw material to add the use and economic values to arrive at desired product by the best method, without sacrificing the desired quality
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Objectives of Production Planning and Control involves
A. To deliver quality goods in required quantities to the customer in the required delivery schedule to achieve maximum customer satisfaction and minimum possible cost
B. To ensure maximum utilisation of all resources
C. To ensure production of quality products
D. All of the above
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Who among the following suggests the idea of buying a product in a Decision-making Unit (DMU)?
A. Initiator
B. Influencer
C. Gatekeeper
D. Decider
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Which of the following is correct in the context of strategies available to name a product?
1. Each new product is given a new name.
2. Each product is launched under the brand name.
3. Separate family names for all the products.
4. In this, the product is given individual name alongwith the company's name.
Select the correct answer:
A. 1, 2 and 3
B. Both 1 and 3
C. Both 2 and 3
D. All of the above
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The way of production is/are
A. By disintegration
B. By Integration
C. By Service
D. All of these
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Which of the following are the decisions that influence the customers to buy the product?
A. Drive
B. Desires
C. Urges
D. Cues
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Product layout used when
A. The number of end products is small
B. The products are highly standardised and interchangeable
C. The volume of production for any item is high
D. All of the above
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Production Control involves
A. Dispatching
B. Expediting/Follow up/Progressing
C. Inspection
D. All of the above
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. . . . . . . . is building the reputation of a brand in the eyesof the customer.
A. Imagery
B. Performance
C. Communication
D. Stability
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Factors of Production Planning includes
A. Volume of Production
B. Nature of Production Processes
C. Nature of Operation
D. All of the above
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Attributes or benefits that consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand is known as
A. competitive points-of-parity
B. relational points-of-parity
C. correlational points-of-parity
D. points-of-difference
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According to the . . . . . . . . , marketers can enhance demand for a product by associating it with strong drives, using motivation cues and providing positive re-enforcement.
A. Demand theory
B. Learning theory
C. Psychological theory
D. Two Factor theory
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Control Systems of Production involves
A. Inventory Control Policies
B. Quality Control Policies
C. Production Schedule Control Policies
D. All of the above
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. . . . . . . . Consists of fixing the flow lines for various raw materials, components, etc., from the stores to the packing of finished product, so that all concerned knows what exactly is happening in the shop floor.
A. Dispatching
B. Follow up
C. Routing
D. Loading and Scheduling
Select an option to see the answer and solution.