Vidyalelo
Management · Q189

Marketing

Graduate and Post Graduate · Management · question 189

Q189

Added features to an offering are called _________ service features.

A.
Expected
B.
Augmented
C.
Primary
D.
Secondary
E.
Perceived
Answer

Answer: Option E

Solution

Answer: Option E
Solution:
Added features to an offering are called perceived service features. Perceived quality can be defined as the customer's perception of the overall quality or superiority of a product or service with respect to its intended purpose, relative to alternatives.