Q55
Advertising appropriations are largest for which type of product?
A.
Industrial products
B.
Convenience goods
AnswerC.
High-priced products
D.
Specialty goods
Answer: Option B
Solution
Answer: Option B
Solution:
Advertising appropriations are largest for Convenience goods. Advertising appropriation is the portion of a total marketing budget that is allocated for advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches.