Vidyalelo
Management · Q54

Marketing

Graduate and Post Graduate · Management · question 54

Q54

Which of the following involves designing and manufacturing the container or wrapper for a product?

A.
Labelling
B.
Packaging
Answer
C.
Branding
D.
Product line

Answer: Option B

Solution

Answer: Option B
Solution:
Packaging involves designing and manufacturing the container or wrapper for a product. The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean. Packaging is more than just your product's pretty face.