Q68
Aggressive selling is a characteristic of which of the following concept of marketing?
A.
Production concept
B.
Marketing concept
C.
Selling concept
AnswerD.
Product concept
Answer: Option C
Solution
Answer: Option C
Solution:
Aggressive selling is a characteristic of Selling concept. Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume of sales for his product.