Vidyalelo
Management · Q69

Marketing

Graduate and Post Graduate · Management · question 69

Q69

Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?

A.
Label
B.
Co-brand
C.
Brand
Answer
D.
Product

Answer: Option C

Solution

Answer: Option C
Solution:
Brand is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service. It is essentially a seller's promise to deliver a specific set of features, benefits and services, consistently to the buyers.