. . . . . . . . are consumers, who buy one brand all the time.

Answer: Option C

Hand-core loyals are consumers who consistently buy one particular brand all the time.

These consumers demonstrate a high level of brand loyalty and do not switch to other brands frequently.

This behavior reflects a strong preference and commitment to the brand, making Option C the correct answer.

Shifting loyals and Switchers are terms used for consumers who frequently switch between brands or show less brand loyalty.