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Commerce · Q977

Marketing Management

Graduate and Post Graduate · Commerce · question 977

Q977

Which of the following statements is correct in regards to pricing? (1) Price skimming relies on high upfront price to maximize short-term profits. (2) Penetration price relies on low upfront price to attract customers. Select the correct answer:

A.
(1) Only
B.
(2) Only
C.
Both (1) and (2)
Answer
D.
Neither (1) nor (2)

Answer: Option C

Solution

Answer: Option C
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