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Commerce · Q976

Marketing Management

Graduate and Post Graduate · Commerce · question 976

Q976

. . . . . . . . channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit.

A.
Horizontal channel
Answer
B.
Vertical channel
C.
Cross channel
D.
None of these

Answer: Option A

Solution

Answer: Option A
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