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Commerce · Q745

Marketing Management

Graduate and Post Graduate · Commerce · question 745

Q745

Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna even though the Kroger tuna costs Rs. 0.15 less per can. This is known as brand . . . . . . . .

A.
extension
B.
equity
Answer
C.
specialty
D.
service

Answer: Option B

Solution

Answer: Option B
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