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Commerce · Q746

Marketing Management

Graduate and Post Graduate · Commerce · question 746

Q746

The firm is training and effectively motivating its customer-contact employees and supporting service people to work as a team to provide customer satisfaction. Which of the following terms can be used to describe this scenario?

A.
Double-up marketing
B.
Interactive marketing
C.
Service marketing
D.
Internal marketing
Answer

Answer: Option D

Solution

Answer: Option D
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