Vidyalelo
Management · Q38

Marketing

Graduate and Post Graduate · Management · question 38

Q38

Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?

A.
An image
B.
A service
Answer
C.
A good
D.
An idea

Answer: Option B

Solution

Answer: Option B
Solution:
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of a service.Service marketing is marketing based on relationship and value. It may be used to market a service or a product.