Vidyalelo
Management · Q37

Marketing

Graduate and Post Graduate · Management · question 37

Q37

Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

A.
Pricing
B.
Distribution
C.
Product development
D.
Promotion
Answer

Answer: Option D

Solution

Answer: Option D
Solution:
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of Promotion. Promotions refer to the entire set of activities, which communicate the product, brand or service to the user.