Q37
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
A.
Pricing
B.
Distribution
C.
Product development
D.
Promotion
AnswerAnswer: Option D
Solution
Answer: Option D
Solution:
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of Promotion. Promotions refer to the entire set of activities, which communicate the product, brand or service to the user.