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Mass Communication and Journalism · Q172

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 172

Q172

How is a brand name different from a brand mark?

A.
The brand name has legal protection but a brand mark does not
B.
A brand name can be uttered but a brand cannot be
Answer
C.
A brand name is visible but a brand mark is not
D.
A brand name is recognised by the targeted customer but a brand mark is not

Answer: Option B

Solution

Answer: Option B
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