Q65
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
A.
Specialty
B.
Convenience
AnswerC.
Unsought
D.
Augmented
Answer: Option B
Solution
Answer: Option B
Solution:
Convenience is the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A convenience good is a consumer item that is widely available and purchased frequently with minimal effort.