Q64
Price is the only element in the marketing mix that produces:
A.
Fixed cost
B.
Expense
C.
Variable cost
D.
Revenue
AnswerAnswer: Option D
Solution
Answer: Option D
Solution:
Price is the only element in the marketing mix that produces revenue. Pricing is the only revenue-generating element in the marketing mix (the other three elements are cost centres—that is, they add to a company's cost).