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Management · Q209

Product and Brand Management

Graduate and Post Graduate · Management · question 209

Q209

If a coaching institute provides some supporting study material along with teaching, then which one of the following service mix category would it be?

A.
Hybrid offering
B.
Major service with accompanying minor goods and services
Answer
C.
Tangible good with accompanying services
D.
Pure service

Answer: Option B

Solution

Answer: Option B
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