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Mass Communication and Journalism · Q156

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 156

Q156

If firm is in shiping business an buys an IT firm, what is this kind of expansion called?

A.
Vertical
B.
Horizontal
Answer
C.
Both A and C
D.
Neither A nor B

Answer: Option B

Solution

Answer: Option B
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