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Mass Communication and Journalism · Q45

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 45

Q45

If the aim of promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of . . . . . . . . in the promotional mix.

A.
advertising
Answer
B.
sales promotion
C.
publicity
D.
None of the above

Answer: Option A

Solution

Answer: Option A
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