Q141
In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
A.
Marketing
AnswerB.
Production
C.
Both of the above
D.
None of the above
Answer: Option A
Solution
Answer: Option A
Solution:
In a Marketing orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Production orientation follows the theory that any product of high quality can be readily sold.