Q140
____________ is defined as communication with large numbers of customers at the same time.
A.
Personal selling
B.
Sales promotion
C.
Mass selling
AnswerD.
All of the above
Answer: Option C
Solution
Answer: Option C
Solution:
Mass selling is defined as communication with large numbers of customers at the same time. Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.