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Mass Communication and Journalism · Q305

Introduction to Mass Communication and Journalism

Graduate and Post Graduate · Mass Communication and Journalism · question 305

Q305

In order to deliver the message to the right set of audiences

A.
market segmentation is done
Answer
B.
market testing is done
C.
the number of insertions per week (in a media vehicle) is increased
D.
the duration of the message is increased in one particular advertisement

Answer: Option A

Solution

Answer: Option A
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