Mass communication traditionally tends to be
A. communication from one (or a few) to many
B. one way
C. communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback
D. all of the above
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Which newspaper carried an advertisement in 1875 announcing presentation of a force named "Lamentations of Bharat Mata with her Children"?
A. Kesari
B. The Tribune
C. Amrit Bazar Patrika
D. The Times of India
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If we understand both journalism and mass communication, we can transform society by
A. acting as a spokesperson for groups of people
B. telling others what to do
C. both A and B
D. neither A nor B
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The first Indian language newspaper published in India which is still continuing was . . . . . . . .
A. Kannada Samachar
B. The Bengali Gazette
C. Mumbai Samachar
D. Nav Bharat Times
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The daily newspaper New India was established by . . . . . . . .
A. S Sadanand
B. Mrs. Annie Besant
C. BG Horniman
D. Phiroze Shah Mehta
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The Second Press Commission of India did not favour a code of ethics that was . . . . . . . .
A. informal
B. formal
C. personal
D. substantial
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The Second Press Commission of India recommended the establishment of . . . . . . . .
A. Press Council of India
B. National Media Training Institute
C. Newspaper Development Corporation
D. Media Competition Commission
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Short wave frequencies are used for radio communication of . . . . . . . . distance.
A. short
B. long
C. location specific
D. specific
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Electronic media is the most preferred medium around the world because . . . . . . . .
A. it uses an easy to understand composite medium
B. the message can be communicated to a large number of people instantly
C. a real-time broadcast of different events is possible
D. all of the above
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The major objective of a community radio station is
A. infotainment
B. entertainment
C. economic profit
D. social inclusion
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Which media would be ideal to attract the attention of children to sale chocolates to them?
A. Radio
B. Newspapers
C. TV (advertisements)
D. Leaflets
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In the print media, the GRPS is equal to the
A. number of advertising insertions in one campaign
B. product of frequency and the average size of the household
C. product of reach and the average size of the household
D. none of these
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The first Indian language newspaper was
A. Bangadoota
B. Samachar
C. Digdarshan
D. Mirat-ul-Akhbar
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According to the Audit Bureau of Circulations, the three Indian language dailies having the maximum circulation during the period January - June, 2018 were . . . . . . . .
A. Dainik Bhaskar, Dainik Jagaran and Hindustan
B. Dainik Bhaskar, Dainik Jagaran and The Times of India
C. Malayala Manorama, Daily Thanthi and Amar Ujala
D. Eenadu, Malayala Manorama and Mathrubhumi
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. . . . . . . . is unmodulated - sound track made by recording silence with the microphone circuit open when commentary is recorded.
A. Buzz Track
B. Beta Came
C. Beta Card
D. Boom
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In which year was the Commercial Broadcasting Service of AIR was introduced?
A. In 1966
B. In 1965
C. In 1967
D. In 1968
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"The media mould the tastes and preferences of the audience." Do You agree with this statement?
A. Yes! Fully
B. No! People do not come out of the pace their mental inertia
C. Partially! Some people are receptive to the messages while some others are not. Tastes and preferences do change but according to the socio-economic conditions of the audience. Complete transformation of tastes is a fallacy
D. No! Most of the people support or nurture those tastes and preferences that have gelled in their minds since their childhood years
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The Second Press Commission of India recommended the removal of Section 5 of the . . . . . . . .
A. Press Council Act, 1978
B. Official Secrets Act, 1923
C. Contempt of Courts Act, 1971
D. Press and Registration of Books Act, 1867
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Identify the correct chronological sequence of the launch of the following newspapers.
A. Bombay Darpan, Bombay Samachar, Bombay Courier, Bengal Gazette
B. Bengal Gazette, Bombay Courier, Bombay Samachar, Bombay Darpan
C. Bombay Samachar, Bombay Courier, Bombay Darpan, Bengal Gazette
D. Bombay Courier, Bombay Samachar, Bombay Darpan, Bengal Gazette
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Who installed the first steam printing press?
A. Johan Milton
B. John Walter II
C. John Walter
D. John Dome
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