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Management · Q224

Strategic Management

Graduate and Post Graduate · Management · question 224

Q224

In __________ strategy assumptions are made that consumers needs are similar worldwide

A.
Global
Answer
B.
Multidomestic
C.
International
D.
Transnational

Answer: Option A

Solution

Answer: Option A
Solution:
In Global strategy assumptions are made that consumers needs are similar worldwide. A global strategy refers to the plans an organization has developed to target growth beyond its borders. Specifically, it aims to increase the sales of goods or services abroad. 'Global strategy' is, in fact, a shortened term that covers three strategies: international, multinational, and global.