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Management · Q222

Strategic Management

Graduate and Post Graduate · Management · question 222

Q222

In __________ strategy firms try to achieve a high levels of local responsiveness by making their product or service offering to the requirement of the countries they operate

A.
Global
B.
Multidomestic
Answer
C.
International
D.
Transnational

Answer: Option B

Solution

Answer: Option B
Solution:
In Multidomestic strategy firms try to achieve a high levels of local responsiveness by making their product or service offering to the requirement of the countries they operate. A multidomestic strategy is an international marketing approach that chooses to focus advertising and commercial efforts on the needs of a local market rather than taking a more universal or global approach.