Vidyalelo
Management · Q204

Marketing

Graduate and Post Graduate · Management · question 204

Q204

In the absence of a physical product, service providers need to consider the use of __________ that enable customers to make a judgment on the service quality.

A.
Intangible clues
B.
Tangible clues
Answer
C.
Blueprint
D.
Performance measures

Answer: Option B

Solution

Answer: Option B
Solution:
In the absence of a physical product, service providers need to consider the use of tangible clues that enable customers to make a judgment on the service quality.