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Mass Communication and Journalism · Q12

Introduction to Mass Communication and Journalism

Graduate and Post Graduate · Mass Communication and Journalism · question 12

Q12

In the print media, the GRPS is equal to the

A.
number of advertising insertions in one campaign
Answer
B.
product of frequency and the average size of the household
C.
product of reach and the average size of the household
D.
none of these

Answer: Option A

Solution

Answer: Option A
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