Q32
In value chain analysis, selling and promotion to prospective customers is classified as
A.
researching
B.
marketing
AnswerC.
acquaintance
D.
usefulness
Answer: Option B
Solution
Answer: Option B
Solution:
In value chain analysis, selling and promotion to prospective customers is classified as marketing. Value chain analysis is a strategy tool used to analyze internal firm activities. Its goal is to recognize, which activities are the most valuable (i.e. are the source of cost or differentiation advantage) to the firm and which ones could be improved to provide competitive advantage.