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Mass Communication and Journalism · Q71

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 71

Q71

. . . . . . . . includes all that is linked up in memory about the brand. It couldbe specific to attributes, features, benefits or looks of brand.

A.
Brand attitude
B.
Brand associations
Answer
C.
Brand relationship
D.
Brand image

Answer: Option B

Solution

Answer: Option B
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