Vidyalelo
Management · Q201

Marketing

Graduate and Post Graduate · Management · question 201

Q201

____________ is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customers point of view.

A.
Front of Planning
B.
Service Blueprinting
Answer
C.
Service standardization
D.
None of these

Answer: Option B

Solution

Answer: Option B
Solution:
Service Blueprinting is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customers point of view. A service blueprint is an operational planning tool that provides guidance on how a service will be provided, specifying the physical evidence, staff actions, and support systems / infrastructure needed to deliver the service across its different channels.