Q202
__________ is the physical surroundings or the physical facility where the service is produced, delivered and consumed.
A.
Servicespace
B.
Servicescape
AnswerC.
Serviceplace
D.
Servicescope
Answer: Option B
Solution
Answer: Option B
Solution:
Servicescape is the physical surroundings or the physical facility where the service is produced, delivered and consumed. Servicescape is a model developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place.