Q139
_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
A.
Customer value
AnswerB.
Satisfaction scale
C.
Profit margin
D.
Competitive benefit
Answer: Option A
Solution
Answer: Option A
Solution:
Customer value is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Customer Value is the level of satisfaction of your customer towards your business.