Q588
Life Insurance marketing differs from marketing of products and services because
A.
Life insurance needs to be sold, rather than bought
B.
Life insurance is intangible unlike a tangible product
C.
Value of life insurance is not seen at the time of purchase unlike a consumable product
D.
All of the above
AnswerAnswer: Option D
Solution
Answer: Option D
Solution:
Life Insurance marketing differs from marketing of products and services because Life insurance needs to be sold, rather than bought, Life insurance is intangible unlike a tangible product and Value of life insurance is not seen at the time of purchase unlike a consumable product.