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Mass Communication and Journalism · Q38

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 38

Q38

Match the following descriptions of advertising campaigns with relevant terms. List-I (Descriptions) List-II (Terms) a. Finding out product demand, competitors, etc. 1. Research b. Knowledge of prospect buyers 2. Know the target audience c. Evaluation of expenses on factors like media presentations, paper work etc. 3. Setting the budget d. Planning of colours, graphics etc to be used in advertisement 4. Deciding a proper theme

Match the following descriptions of advertising campaigns with relevant terms.
List-I (Descriptions) List-II (Terms)
a. Finding out product demand, competitors, etc. 1. Research
b. Knowledge of prospect buyers 2. Know the target audience
c. Evaluation of expenses on factors like media presentations, paper work etc. 3. Setting the budget
d. Planning of colours, graphics etc to be used in advertisement 4. Deciding a proper theme
A.
a-1, b-2, c-3, d-4
Answer
B.
a-4, b-3, c-2, d-1
C.
a-2, b-4, c-1, d-3
D.
a-3, b-1, c-4, d-2

Answer: Option A

Solution

Answer: Option A
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