Q198
Match the items of List-I with the items of List-II and indicate the correct matching. List-I List-II a. Brand elements 1. The marketer's vision of what the brand must be and do for consumers b. Brand line 2. All products, original as well as line and category extensions, sold under a particular brand name c. Brand personality 3. Those trademarkable devices that serve to identify and differentiate the brand d. Brand promise 4. The specific mix of human traits that may be attributed to a particular brand
Match the items of List-I with the items of List-II and indicate the correct matching.
| List-I | List-II |
| a. Brand elements | 1. The marketer's vision of what the brand must be and do for consumers |
| b. Brand line | 2. All products, original as well as line and category extensions, sold under a particular brand name |
| c. Brand personality | 3. Those trademarkable devices that serve to identify and differentiate the brand |
| d. Brand promise | 4. The specific mix of human traits that may be attributed to a particular brand |
A.
a-3, b-2, c-4, d-1
AnswerB.
a-1, b-2, c-3, d-4
C.
a-3, b-1, c-4, d-2
D.
a-4, b-3, c-2, d-1
Answer: Option A
Solution
Answer: Option A
No explanation is given for this question Let's Discuss on Board