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Mass Communication and Journalism · Q58

Public Relations and Corporate Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 58

Q58

People within a reference group who, because of their special skills, knowledge, presonality or other characteristics; exerts social influence on others are called as

A.
reference people
B.
opinion leaders
Answer
C.
influencial referer
D.
recommenders

Answer: Option B

Solution

Answer: Option B
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