Vidyalelo
Management · Q24

Marketing

Graduate and Post Graduate · Management · question 24

Q24

Products that are usually purchased due to adversity and high promotional back up rather than desire are called:

A.
Sought goods
B.
Unique goods
C.
Unsought goods
Answer
D.
Preferred goods

Answer: Option C

Solution

Answer: Option C
Solution:
Products that are usually purchased due to adversity and high promotional back up rather than desire are called Unsought goods. Unsought products typically are products that the consumers are not aware and don't have any knowledge about it. It is difficult to sell because it has no demand.