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Mass Communication and Journalism · Q62

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 62

Q62

. . . . . . . . refers to a brands' objective (functional) attributes in relation to other brands.

A.
Brand position
B.
Product position
C.
Brand relationship
D.
Both A and B
Answer

Answer: Option D

Solution

Answer: Option D
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