Vidyalelo
Management · Q222

Marketing

Graduate and Post Graduate · Management · question 222

Q222

Research has shown that younger and higher income customers are more likely to use __________ channels.

A.
self-service
Answer
B.
single site
C.
Personal
D.
Impersonal

Answer: Option A

Solution

Answer: Option A
Solution:
Research has shown that younger and higher income customers are more likely to use self-service channels. A powerful self-service channel, best used to provide quick information to customers like account balances, outstanding amounts, location, confirmations etc.