Q285
Shailaja thinks that a sofa set would cost Rs. 20,100. To her delight, he finds that the price of the sofa set in the retail showroom is Rs. 20,000. This is a strategy of
A.
going rate pricing
B.
perceived value pricing
AnswerC.
target profit pricing
D.
cost plus pricing
Answer: Option B
Solution
Answer: Option B
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