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Mass Communication and Journalism · Q285

Advertising and Marketing Communication

Graduate and Post Graduate · Mass Communication and Journalism · question 285

Q285

Shailaja thinks that a sofa set would cost Rs. 20,100. To her delight, he finds that the price of the sofa set in the retail showroom is Rs. 20,000. This is a strategy of

A.
going rate pricing
B.
perceived value pricing
Answer
C.
target profit pricing
D.
cost plus pricing

Answer: Option B

Solution

Answer: Option B
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