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Commerce · Q572

Marketing Management

Graduate and Post Graduate · Commerce · question 572

Q572

Statement (I): A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called direct selling. Statement (II): A form of non-store retailing in which personal contact between a salesperson and a consumer occurs away from a retail store is called direct marketing.

A.
Statement (I) is correct, but Statement (II) is incorrect
B.
Statement (I) is incorrect, but Statement (II) is correct
C.
Both the statements are correct
D.
Both the statements are incorrect
Answer

Answer: Option D

Solution

Answer: Option D
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